Tag Archives: Branding

(This article was written for Southwest’s monthly employee magazine, LUVLines, detailing the airline’s revamping of its corporate brand.) In the early 1970s – just as Southwest’s red-bellied aircraft were first taking to the skies – we found ourselves in the difficult position faced by many start-up ventures that set out to shake up their industriesContinue reading “Southwest Aims to Reinforce Brand Image With New Look, Feel at Airports”