At Southern Methodist University’s Dedman School of Law, I worked to enhance the visibility and reputation of the school and its students, faculty and alumni. My team and I did this by combining web content, social media, video and traditional media outreach — all aimed at telling the story of Dallas’ leading school of law for 100 years. Here are links to some of my writing, as well as other impactful projects we worked on during my time there:

Writing

• SMU Tops Texas Law Schools with 98.52% First-Time Bar Passage Rate
• Dedman Law Named ‘Top School for Business Law’ by National Jurist
• SMU Joins Harvey AI Initiative With Other Top U.S. Law Schools
• Why SMU Dedman Law? Here are 10 Reasons It’s Good to be a Mustang
• SMU Law School Marks 100-year Anniversary (ghostwritten for school dean)

Video

Social Media

Photography

At BNSF Logistics, I was responsible for all internal and external communications initiatives across the enterprise in paid, earned, shared and owned opportunities. I also advised executive leaders on communications strategies that help explain who we are and what we do — all with a goal of supporting a people-centric culture of transparency, honesty and openness. Accomplishments include:

• Creating and launching a web-based internal communications channel called “Pathways” (with accompanying weekly push email highlighting main topics) for sharing company news, video and executive communications.
• Crafting press releases and securing earned media coverage in trade publications and online channels for our executive team.
• Conceiving of and publishing the company’s first Corporate Responsibility Report covering our accomplishments in sustainability, safety, the community and innovation.
• Creation of the company’s first Communications Playbook covering crisis communications protocols, messaging, branding and more.

As Senior Manager, Corporate Reputation at Charles Schwab, I was charged with building and protecting Schwab’s reputation via outreach to local media in major markets around the U.S., as well as handling issues management and crisis response. While this involved writing press releases and pitching stories, it also involved helping to launch a brand journalism site called “Main Street Stories” that covers people, products, and industry and societal trends, both in and out of the financial services business.

The following links will take you to some stories I wrote and a few of the projects I worked on during my time there:

• Virtual Volunteering at Schwab
• Charles Schwab Challenge Goes On Without Fans
• Investing 101: So You Think I Should Invest? Teach Me How!
• Charles Schwab Unveils One-of-a-Kind Champion’s Prize in First Year of Tournament Sponsorship

As part of the communications team at the national headquarters of the Boy Scouts of America, I helped lead a team of communications professionals and external agencies that aimed to protect and enhance the BSA brand and drive awareness of Scouting programs amongst parents of current and potential Scouts, media, volunteers and employees. Responsibilities included:

• Creation and management of an internal (scoutingwire.org) news site and management of an external (scoutingnewsroom.org) site that tell the story of Scouting. Audiences included a nationwide workforce of 8,000 employees in 270 regional offices, 2.3 million youth members and 1 million volunteers.
• Consultation with executive management on a range of communications issues, as well as management of our annual report (and here) and the BSA’s Report to the Nation, which is delivered to Congress each year.
• Creation of video and social media campaigns (and here) designed to raise awareness about organization milestones.