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At Southern Methodist University’s Dedman School of Law, I worked to enhance the visibility and reputation of the school and its students, faculty and alumni. My team and I did this by combining web content, social media, video and traditional media outreach — all aimed at telling the story of Dallas’ leading school of lawContinue reading “SMU Dedman School of Law”

At BNSF Logistics, I was responsible for all internal and external communications initiatives across the enterprise in paid, earned, shared and owned opportunities. I also advised executive leaders on communications strategies that help explain who we are and what we do — all with a goal of supporting a people-centric culture of transparency, honesty andContinue reading “BNSF Logistics”

As Senior Manager, Corporate Reputation at Charles Schwab, I was charged with building and protecting Schwab’s reputation via outreach to local media in major markets around the U.S., as well as handling issues management and crisis response. While this involved writing press releases and pitching stories, it also involved helping to launch a brand journalismContinue reading “Charles Schwab & Co.”

As part of the communications team at the national headquarters of the Boy Scouts of America, I helped lead a team of communications professionals and external agencies that aimed to protect and enhance the BSA brand and drive awareness of Scouting programs amongst parents of current and potential Scouts, media, volunteers and employees. Responsibilities included: