Worked on the Corporate Communications staff at Southwest Airlines, named by FORTUNE magazine as the “World’s Most Admired Airline” and “America’s Best Company to Work For.” Using a variety of award-winning print and electronic media, we communicated the company’s triumphs, explained its latest moves and reinforced its famed employee culture. Developed a wide range of communications vehicles, including:
- Wrote, designed and distributed Today@SWA, a daily newsletter for Southwest’s then-35,000 employees in more than 60 cities.
- Led my team’s crisis communications efforts during adverse situations, including 9/11/01, one of the most active hurricane seasons on record and other events affecting our service.
- Provided communications guidance and issues management for company leaders at all levels. Spoke at national communications and brand management conferences about SWA’s corporate culture.
- Wrote articles on corporate history, branding and employee profiles (and here) for Spirit, the airline’s inflight magazine.
John P. Churchill 